Torreya Insights provides strategic advice supported by primary and secondary market research. Primary research may include in-depth interviews, web surveys, focus groups and face-to-face interviews. Secondary research focuses on scientific literature, financial and analyst reports, drug and trial databases, industry reports and databases.
We start with the business decision, project purpose, scope, and team alignment. We identify data needs for each key assumption in assessing a product’s potential, or when developing a forecast or valuation. We engage in a collaborative process with our clients to ensure an alignment of goals with the approach and methodology.
Our research methodology and analysis take into account: